I love technology for its constant change and innovation. Today I learned about a new technology that blends with traditional print to blow my mind. I am sure it will do so for you, too. That technology is called Print2life. The technology let’s an advertiser create a traditional print ad for a magazine, newspaper, direct mail piece, door hanger, product label, etc. But with Print2life technology you can hold your phone over the advertising image and scan the print advertisement. After a couple of seconds the advertisement pops up on your phone and it starts to play a video explaining whatever additional message you want to convey. It is definitely off-the-page thinking if you pardon the pun.
Click here to see Print2life in action. It might have an application for your business.