Where’s the Beef?
Irvine - I want to let everyone know that we are embarking on some new messaging at Alvaka Networks. Our new home page (www.alvaka.net) features some new messaging and calls-to-action centered on statements that are common amongst our new clientele followed-up with the phrase “What do I do now?”
This new marketing effort has its genesis in our new marketing consultant, John Pietro. You won’t recognize Pietro’s name, but you will recognize his work. He is most famous for his Wendy’s “Where’s the beef?” campaign. His work is not limited to that one campaign, but is likely his most famous and arguably the most famous, memorable and successful campaign in fast food history. How is coaching will serve us in the tech services business remains to be seen, but I like where he is taking us....