Here is a guest article from Tim Martin of Action Point (www.action-point.com ). I asked for permission to run his blog because it is a very important message. The only thing missing is his unique Irish accent. Tim writes:
What the *&#@ did you just say?
This was the reaction I got from a potential client after our initial meeting to discuss their need for a customized software. Two days later we signed a contract and they have become one of our most valued clients.
It’s about time for a little straight talk around here…
As the head of business development in the US for Action Point I’ve never been accused of being indirect or subtle. In the technology industry in general but especially when dealing with custom software companies, straight talk is a rare commodity. So what did I say to the client?...